JMU Unveils Marvel-Themed Helmets for Nov. 22 Home Game

HARRISONBURG, Va. – As part of the first-ever collegiate Marvel Super Hero Day on Nov. 22, James Madison football will make sure it looks the part, donning super hero-themed helmets as it takes on Washington State.

With one side of the helmet still sporting the traditional JMU block logo, players will choose one of five Marvel heroes – Iron Man, Captain America, Hulk, Thor or Black Panther – to adorn the other side of their helmet as they take on the Cougars at Bridgeforth.

Marvel/JMU Helmet

In addition to the action-themed decals on the field, JMU nation will have plenty of opportunities to join in the Marvel fun:

The first 15,000 fans in attendance will receive a voucher for a unique souvenir poster designed by Marvel Comics, featuring Duke Dog alongside the popular heroes
Select fans will receive one of 2,000 co-branded hats as a game day giveaway
Several more exciting Marvel activations and contests will be announced over the next month

Fans are also encouraged to join in the fun and dress up as their favorite Marvel super hero to cheer on the Dukes.

Marvel Super Hero Day on Nov. 22 was made possible by AthLife, Inc., Marvel's long-time sports representative, alongside JMU Athletics and JMU Foundation, Inc.