James Madison University | Official Athletics Site
The promotional schedule is subject to change.
Presenting Sponsor of 2026-2027 Season!
Home Opener
Thursday, November 5 - 6pm
Schedule Magnet & Team Poster Giveaway: Stop by the marketing table to pick up your 2026-27 schedule magnet and team poster!
MARTIN'S Canned Food Drive: Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 5 against Bucknell and Dec. 13 against High Point!
Veterans Day
Wednesday, November 11 - 6pm
Dog Tag Giveaway: Claim your JMU dog tag at one of the marketing tables!
Veterans Recognition: We will recognize all Veterans and Active Duty service members from their seats and deliver a special gift!
MARTIN'S Canned Food Drive: Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 5 against Bucknell and Dec. 13 against High Point!
LEGO to the AUBC
Sunday, November 15 - 1pm
Minifigure Keychain Giveaway: Pick up a JMU women's basketball minifigure keychain at one of the marketing tables!
LEGO Set Raffle: Enter the raffle at one of the marketing tables for your chance to go home with a LEGO set!
MARTIN'S Canned Food Drive: Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 5 against Bucknell and Dec. 13 against High Point!
Double Feature Deals: Your ticket to the 1PM women's game will grant you access to the men's game at 4PM!
Puppy Pound Party
Saturday, December 5 - 2pm
Puppy Pound Party: Calling all JMU Puppy Pound members! Celebrate basketball season with a pregame party catered by Chick-fil-A Harrisonburg and hangout with JMU student-athletes! Pre-registration is required to attend.
Postgame Autographs: Stick around after the game and receive an autograph from the Dukes!
MARTIN'S Canned Food Drive: Fans that made a food drive donation during November may redeem their voucher for this game by visiting the ticket office at the Atlantic Union Bank Center any time before the game!
Wii Day
Sunday, December 13 - 2pm
Poster Giveaway: Claim your JMU women's basketball x Wii poster at one of the marketing tables!
Pregame: Stop by the student lounge on the concourse and test your skills on Wii Sports!
Kid Zone: Be sure to check out the Kid Zone, presented by the JMU School of Professional and Continuing Education-Youth Programs, on the back side of the concourse for various activities until halftime!
Anthem Blue Cross Community Coat Drive: Donate a new or lightly worn coat at the Atlantic Union Bank Center and receive a free JMU basketball Beanie, while supplies last!
MARTIN'S Canned Food Drive: Fans that made a food drive donation during November may redeem their voucher for this game by visiting the ticket office at the Atlantic Union Bank Center any time before the game!
Hoopsmas
Tuesday, December 22 - 12pm
Poster Giveaway: Stop by the marketing tables to pick up a special JMU Hoopsmas poster!
Anthem Blue Cross Community Coat Drive: Donate a new or lightly worn coat at the Atlantic Union Bank Center and receive a free JMU basketball Beanie, while supplies last!
Double Feature Deals: Your ticket to the 12PM women's game will grant you access to the men's game at 3PM!
Community Day
Wednesday, January 6 - 6pm
Community Day: presented by UVA Community Credit Union, residents of The Valley can take advantage of discounted tickets!
Dukes"R"Us
Saturday, January 9 - 2pm
JMU Rubik's Cube Giveaway: Take a trip back to the '90s/2000s and claim your custom JMU Rubik's Cube at one of the marketing tables!
Duke Dog Reading Program Game: The Duke Dog Reading Program, presented by the School of Professional & Continuing Education, invites Local elementary and middle school kids to hit their DDRP reading goals and claim free tickets!
Kid Zone: Be sure to check out the Kid Zone, presented by the JMU School of Professional and Continuing Education-Youth Programs, on the back side of the concourse for various activities until halftime!
Diaper Derby: Presented by Invest529, watch the fan-favorite diaper derby at halftime!
Sneaker Night
Thursday, January 28 - 6pm
JMU Shoelace Giveaway: Take home a pair of JMU shoelaces from one of the marketing tables!
Sneaker Night Poster Giveaway: Snag a limited edition JMU Sneaker Night poster from one of the marketing tables!
Royal Rivalry
Saturday, January 30 - 2pm
TowneBank Royal Rivalry: The Royal Rivalry, presented by TowneBank, is back in Harrisonburg!
Royal Rivalry Trophy: The Royal Rivalry Trophy will be on display on the concourse for fan photos during pregame!
Kid Zone: Be sure to check out the Kid Zone, presented by the JMU School of Professional and Continuing Education-Youth Programs, on the back side of the concourse for various activities until halftime!
JMU Women's Basketball Alumni Day: Join us as we welcome back members of our JMU women’s basketball alumni!
Double Feature Deals: Your ticket to the 2PM women's game will grant you access to the men's game at 5PM!
Trading Card Giveaway
Wednesday, February 3 - 6pm
Trading Card Giveaway: Stop by the marketing tables and collect JMU women's basketball trading cards!
National Girls & Women in Sports Day
Saturday, February 6 - 2pm
JMU Squishy Cube Giveaway: Claim your JMU Squishy Cube from one of the marketing tables!
National Girls & Women in Sports Day Clinic: Presented by Shenandoah Valley Electric Cooperative, celebrate NGWSD with the Dukes with a pregame clinic and a free ticket to today's game for members that participate. Preregistration is required to attend. Clinic information to be released later this Fall!
Postgame Autographs: Stick around after the game and receive an autograph from the Dukes!
Duke Dog Reading Program Game: The Duke Dog Reading Program, presented by the School of Professional & Continuing Education, invites Local elementary and middle school kids to hit their DDRP reading goals and claim free tickets!
Kid Zone: Be sure to check out the Kid Zone, presented by the JMU School of Professional and Continuing Education-Youth Programs, on the back side of the concourse for various activities until halftime!
Play4Kay Pink Out
Saturday, February 20 - 2pm
Rally Towel Giveaway: Stop by the marketing tables and walk away with a pink JMU rally towel!
“I Play For” Recognition: Pick up an “I Play For” sign at one of the marketing tables and hold it up during a special timeout to support the fight against breast cancer!
Double Feature Deals: Your ticket to the 2PM women's game will grant you access to the men's game at 5PM!
Faculty & Staff Appreciation / Fan Appreciation
Tuesday, February 23 - 5pm
Faculty/Staff Appreciation Game: Presented by CommonWealth One Federal Credit Union, JMU Faculty & Staff can claim free tickets!
Fan Appreciation Day: Presented by Bojangles, arrive early for Fan Appreciation Day, full of giveaways and prizes!
MVP (Most Valuable Professor) Recognition: We will recognize JMU professors nominated by the team at halftime!
Double Feature Deals: Your ticket to the 5PM women's game will grant you access to the men's game at 8PM!
Senior Day
Friday, February 26 - 6pm
Court Rally Towel Giveaway: Pick up a JMU basketball court rally towel at one of the marketing tables!
Senior Class Trading Card Giveaway: Complete the collection by claiming the JMU women's basketball senior class trading cards at one of the marketing tables!
Senior Day: Help us celebrate the 2026-27 JMU women's basketball senior class with a special pregame ceremony!
Conquer Carolina Ticket Plan & Experiences!
Conquer Carolina Ticket Plan: Vs. East Carolina, High Point, and App State
Basketball Experiences: Enjoy your Birthday Party at a JMU basketball game, be an anthem buddy, or participating in a halftime scrimmage!
Baskets for Nuggets
If JMU scores 79 points or more during a home game, fans can use their game ticket to receive a FREE 8-piece chicken nugget from Chick-fil-A Harrisonburg on East Marketing Street. Limit one per person.
Pizza Scream
During home games, listen for your cue to be the loudest fan for a chance to win a FREE pizza coupon from your locally owned Domino’s.
Chanello's Pizza Free Throws
When the opposing team misses two free throws in a row, you win a buy one, get one free coupon courtesy of Chanello's Pizza!
Kid Zone
The Kid Zone, presented by the JMU School of Professional and Continuing Education-Youth Programs, will be available during select men’s and women’s basketball games and will allow families to enjoy fun games & events until the end of halftime! The Kids Zone will be located at the back of the concourse in the Atlantic Union Bank Center!
Puppy Pound
The JMU Puppy Pound, presented by Chick-fil-A Harrisonburg, is the official kids club of JMU Athletics. Puppy Pound members can take advantage of their free JMU women's basketball ticket all season long! Members of the Puppy Pound can also register for the JMU women's basketball Puppy Pound party which will take place on Saturday, Dec. 5 during pregame before the matchup vs Bucknell!
MARTIN'S Canned Food Drive
Donate two (2) canned food items to the local MARTIN'S in Harrisonburg, or the ticket office at the Atlantic Union Bank Center and receive a ticket voucher to December JMU men's and women's basketball games. Limited quantities available. One per person. All food donations will benefit the Blue Ridge Area Food Bank. The First 100 donations will receive a free reusable Martin's shopping bag!
Duke Dog Reading Program
Students in Pre-K through Grade 8 have the opportunity to participate in the Duke Dog Reading Program presented by JMU's School of Professional & Continuing Education. Students who read the required amount of books will receive one (1) ticket, which admits the student and two (2) other guests (total of three people), to select JMU basketball games this season. Each student that submits this form will also be registered to win a Invest529 College Savings Account valued at $529. One winner will be randomly selected at the end of the Duke Dog Reading Program. The winning class will receive 10% off youth camps courses as well as a full youth program course scholarship for the individual that reads the most. The classroom with the most virtual bookmark submissions will asl receive a pizza party, courtesy of Invest529. For more information about the Duke Dog Reading program, visit dukedogreading.com.
Kid Captain of the Game
During select games, your child (6th grade or younger) could be selected as our Kid Captain of the Game presented by Lakeside Book Company!
Lantz Construction
For each 3-pointer made by a JMU player, a donation will be made to a local non-profit organization.
Free Throws for Dough
For each free throw made by a JMU player, a donation will be made to a local nonprofit organization, presented by Weiler Orthodontics.
The promotional schedule is subject to change.
