Completed Event: Track & Field at Sun Belt Conference Outdoor Championship on May 15, 2026 , , T-13th of 13
T-F
Final
James Madison
at Sun Belt Conference Outdoor Championship
T-13th of 13
James Madison University | Official Athletics Site
2026 Football Promotions
2026 Football Single Game Promotions
JMU vs. Liberty
Saturday, Sept. 5 - 12pm
Show Your Colors, Proud and True - Fan's Choice
Presented by Glo Fiber
Battle of the Blue Ridge! Welcome back to Bridgeforth Stadium for the 2026 season opener against Liberty in the Battle of the Blue Ridge! Last year, JMU took the inaugural game 31-13 in Lynchburg.
Pompom Giveaway! General admission/student section seats will be covered in purple and gold pompoms!
Women's Basketball Team Recognition! Join us in recognizing our Women's Basketball team for their 2025-26 accomplishments!
Sunchase First Year Charge! First year students are welcome to register for the Sunchase First Year Charge to claim their free t-shirt and run across the field before the home opener! Register HERE!
JMU vs. Wagner
Saturday, Sept. 12 - 3:30pm
Show Your Colors, Proud and True - Fan's Choice
Presented by Pepsi
Heroes Day! Presented by Urgie's Cheesesteaks, join us in welcoming and honoring our heroes both at home and abroad!
Community Day! Presented by UVA Community Credit Union, the popular ticket promotion returns in 2026! Link to come.
Puppy Pound Game! Presented by Chick-fil-A Harrisonburg, JMU Kids Club members are invited to register for the Puppy Pound Party and pregame Puppy Run! Register for the Puppy Pound at JMUSports.com/Puppy. Registration will open in late July/early August.
JMU vs. Marshall
Saturday, Oct. 3
Show Your Colors, Proud and True - Fan's Choice
Presented by University Outpost
Family Weekend! Learn more about the full weekend of events and fun HERE! Stay in your seats at halftime for the Family Member of the Year recognition.
Pompom Giveaway! General admission/student section seats will be covered in purple and gold pompoms!
Lacrosse Team Recognition! Join us in recognizing our amazing Lacrosse program for their 2026 accomplishments!
JMU vs. Georgia State
Saturday, Oct. 17
Start Wearing Purple! - Wear Purple
Presented by Augusta Health
Homecoming 2026! Welcome home to Bridgeforth Stadium! Stay in your seats at halftime for the Madison Majesties ceremony.
Pompom Giveaway! General admission/student section seats will be covered in purple and gold pompoms!
JMU vs. Troy
Thursday, Oct. 29 - 7:30pm
Brighten the Lights of Madison - Wear White!
Presented by United Bank
Brighten the Lights! Brighten the Lights of Madison by wearing WHITE during the annual White Out!
Pompom Giveaway! General admission/student section seats will be covered in white pompoms!
Faculty/Staff Appreciation Game! Presented by CommonWealth One Federal Credit Union, JMU faculty and staff members are welcomed to claim two (2) free tickets and purchase any additional tickets at a discount. Relevant links will be shared via email with impacted parties closer to gameday.
JMU vs. Coastal Carolina
Saturday, Nov. 28
Show Your Colors, Proud and True - Fan's Choice
Presented by Sentara
Senior Day! Arrive early to celebrate the senior class in a pregame ceremony!
MRD Alumni Game! Join us in welcoming back Marching Royal Dukes alumni!
Letterwinner Weekend! Join us in welcoming back our letterwinners for a weekend of reunion and celebration!
Season Long Promotions:
Field Goals for Fries!
JMU fans – ready to turn field goals into fries? If Dukes hit just a field goal at a home game, everyone scores a Free Small Fry from McDonald's – available through the McDonald's app! But if they knock down three field goals? That’s a large fry for all! Cheer loud and make sure you’ve got the McDonald's app ready!
Dukes Win, You Win!
When the Dukes Win, You Win! Use your game ticket to redeem a free 8-count Chick-fil-A Chicken Nugget with a menu purchase at the Chick-fil-A Harrisonburg on East Market Street! One per person, per visit.
