Completed Event: Men's Basketball versus North Carolina Central on December 3, 2025 , Win , 67, to, 62
MBB
Final

James Madison
67

vs North Carolina Central
62

As an important part of James Madison's ongoing strategic plan - Engaged in Excellence - JMU unveiled a refreshed visual identity package in January 2017. The identity launch was developed in consultation with national firm Joe Bosack & Co.
JMU Primary Logo

JMU Secondary Logo

JMU Wordmarks



Official Font - Forza Black Italic

JMU Colors
James Madison's primary colors are purple and gold, detailed below, with an emphasis on purple as the Dukes' identifying color. Secondary colors for JMU include white, black and gray (Pantone Cool Gray 5).

Atlantic Union Bank Center Logo