JMU Athletics Names James Troutman as Associate AD for Ticket Operations

HARRISONBURG, Va. — James Madison Director of Athletics Matt Roan announced today the hiring of James Troutman as the department's new Associate Athletics Director for Ticket Operations. Troutman brings nearly a decade of experience leading ticket operations, fan engagement initiatives and revenue strategies at the collegiate and professional sports levels.

"We are thrilled to welcome James to the JMU family," Roan said. "His background in both collegiate and professional ticket operations, paired with his proven ability to enhance the fan experience and drive data-driven strategies, makes him an outstanding addition to our leadership team."

"I'm incredibly grateful to Matt Roan, Geoff Polglase and the entire JMU staff for this opportunity and warm welcome," Troutman said. "JMU has maintained a longstanding reputation for success both on and off the field and I look forward to working alongside our staff and connecting with the incredible Dukes fanbase."

"I am honored to join James Madison Athletics and contribute to the incredible energy surrounding the Dukes," Troutman said. "JMU has built a strong reputation for excellence both on and off the field, and I look forward to helping elevate the fan experience and continuing to grow our passionate supporter base."

Troutman joins the Dukes after serving as Assistant Athletic Director for Ticket Operations at Yale University, where he managed all aspects of ticketing for five varsity sports, supervised game-day operations and led initiatives to enhance the season ticket member experience. While at Yale, he also played a key role on the Athletics Fellowship Committee and worked closely with the business office for financial reconciliation and reporting.

Prior to his time in the Ivy League, Troutman served as Director of Ticket Operations for the Utica Comets of the American Hockey League, overseeing ticketing efforts for multiple sports and events hosted at the Adirondack Bank Center. His leadership introduced new departmental policies, training programs and revenue growth initiatives that strengthened fan engagement across the organization.

Troutman's extensive experience also includes positions with the Times Union Center in Albany, the Albany Empire of the Arena Football League, and the University at Albany, where he began his career in collegiate athletics and later managed ticket operations during a period of record growth in football season ticket sales.

A native of upstate New York, Troutman earned his Bachelor of Science in Sport Management from St. John Fisher College in Rochester, N.Y. He and his wife, Cierra, will reside near Rockingham, Va.

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