James Madison Athletics Announces Full Promotional Schedule for the 2026 Lacrosse Season

HARRISONBURG, Va. – James Madison Athletics has unveiled its full promotional schedule for the 2026 lacrosse season, presented by JMU Dining, as the Dukes will host six regular season games at Sentara Park in their fourth season as a member of the American Conference.

Our home opener has been moved to Feb. 6 as JMU hosts the reigning national champion North Carolina Tar Heels. Arrive early to pick up your "Beat the Standard" rally towel to support the Dukes and their team mantra for the season!

Fans, prepare to Heat Up the Valley on Feb. 11 as the Dukes take on Virginia Tech. Be one of the first 100 fans at Sentara Park to claim your voucher for a free hot chocolate in a souvenir mug.

America is home of the Dukes on March 14 as JMU plays ECU for their American Conference opener presented by Pepsi. Early arriving attendees will have a chance to receive a free JMU American flag while supplies last. JMU lacrosse will be hosting their third annual Try It Lax Clinic postgame. Be sure to stick around after the game and clinic for the first postgame autograph session of the season!

Follow the signs to Sentara Park on March 28 as JMU lacrosse faces off against Temple. Stop by the marketing table to claim your JMU street sign giveaway, while supplies last. Stick around post-game for the final autograph session of the season.

Join us on April 8 as JMU hosts the Georgetown Hoyas for the Community Heroes Day and Faculty and Staff Appreciation Game presented by CommonWealth One. Stay in your seat at halftime and help us recognize all of our Most Valuable Professors.

JMU will take on Vanderbilt on April 18 for their Senior Day game presented by JMU Dining. Be sure to arrive early to help us honor our 2026 lacrosse seniors during a pregame ceremony. Pick up your trading card pack, including every player on the 2026 team, at the marketing table before they are gone.

Fans, be sure to get on your feet after every JMU goal for your chance to catch a JMU marketing item!

If you or your group are interested in being anthem buddies, please reach out to Connor Ferares at ferarecm@jmu.edu.

Please note that this schedule is subject to change. For a full list of promotions this upcoming season, click HERE.

James Madison Athletics will continue cashless operations for all home athletics competitions. The cashless operations apply to stadium ticketing operations as well as all concessions, which are operated by campus dining vendor, JMU Dining, and stadium bookstore merchandise sales, which are managed by Follett. Fans looking to make purchases at any JMU Athletics events will need to have a debit or credit card accessible. Concessions and the Team Stores will accept all versions of mobile pay (Apple Pay, Google Pay, Samsung Pay).

Reverse ATM's will not be offered at any venues, fans are encouraged to make sure they have a debit or credit card available prior to entry.

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