Taylor Dewey was named director of marketing during the summer of 2016 and leads in the marketing and promotional efforts for JMU Athletics. She works towards increasing attendance and fan engagement for all sporting events. She previously served as assistant director for three years.
Dewey had been a marketing associate for JMU from 2012-2013 in a role as the primary marketing contact for men’s and women’s soccer, field hockey, baseball, lacrosse and softball. She also assisted in gameday production for football and men’s and women’s basketball, which included coordinating with spirit groups, band, public address announcer and helping with on-field promotions.
Prior to JMU, Dewey worked at Radford as a marketing associate and was the primary marketing contact for women’s volleyball, women’s basketball and softball.
She graduated from JMU with a Bachelor of Science in kinesiology and sports and recreation management with minors in business and sport communication. During her undergraduate time, Dewey worked as an athletics intern in both the communication and administration departments at JMU. She was also an intern for the University of Notre Dame monogram club in the fall of 2010.
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