Jake Failla is in his first season with the James Madison football program in 2026, as he serves as Senior Director of Football & Video Operations.
Â
Failla returns to his alma mater following a four-season stint at Florida (2022-25), where he held multiple roles on Billy Napier’s staff.
Â
Most recently, Failla was assistant director of football video since 2022. In that position, he led a team of over 20 team filmers to deliver complete and accurate practice and game coverage. He enhanced real-time game analysis by managing on-field iPad distribution with Catapult Focus for instant review. He also oversaw the accuracy of PFF data for all NCAA and NFL games, supporting scouting and analysis.
Â
Failla additionally troubleshot technical issues in football operations and meeting spaces in collaboration with the UF IT department.
Â
He began his time at Florida in 2021 as a football video assistant, balancing responsibilities between coaches’ video and creative content production.
Â
Prior to Florida, Failla spent over a year at Albany (2019-20) as head video coordinator and assistant director of operations & recruiting.
Â
He began his career at JMU, where he worked with the football program for four seasons (2015-18). Failla was part of three conference titles and one FCS national championship.
Â
During that time, he held roles of recruiting manager and team videographer for the 2017 and 2018 seasons and was a video, operations and logistics intern from 2015 through the spring of 2017.
Â
Failla graduated from JMU with a bachelor’s degree in management with a general business minor.
Â