Completed Event: Men's Basketball versus North Carolina Central on December 3, 2025 , Win , 67, to, 62
MBB
Final
James Madison
67
vs North Carolina Central
62
James Madison University | Official Athletics Site
James Madison Partners with BSN Sports & Nike
7/18/2019 10:53:00 AM | Administration
Harrisonburg, Va. – James Madison Athletics today announced that it has entered into a partnership with Nike through BSN SPORTS. The five-year agreement, which commenced on June 1, 2019, is part of the BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all NCAA Division I, II, and III institutions as well as the NJCAA and NAIA. As part of the agreement, all JMU sport programs will now be unified competing in Nike apparel.
"James Madison has enjoyed a previous partnership with Nike, but we are excited to expand our Nike relationship further to encompass all of our sports thanks to a partnership with BSN Sports," Bourne said. "Apparel is a significant piece of brand representation and recognition, and Nike stands at the top when it comes to the college sports apparel industry. It is a key example of an outside entity recognizing the value of the JMU brand and seeking to invest in a relationship for mutual benefit."
Bill Stote, BSN SPORTS Collegiate Select Senior Vice President added, "This agreement with James Madison University affirms our mission to deliver elite, customized products and services across every single corner of campus. We are genuinely excited to get to know all of the coaches and campus administrators associated with this great athletic program and work tirelessly to put time back into their day so they can spend more time elevating and impacting student lives."
BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
About BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About James Madison Athletics
James Madison University is a NCAA Division I institution located in Harrisonburg, Virginia. Nicknamed the Dukes, JMU sponsors 18 sports, six male and 12 female, with approximately 450 student-athletes and an overall student enrollment of 21,751. The Dukes are part of the Colonial Athletic Association, whose conference footprint covers the East Coast spanning from South Carolina to Massachusetts.
"James Madison has enjoyed a previous partnership with Nike, but we are excited to expand our Nike relationship further to encompass all of our sports thanks to a partnership with BSN Sports," Bourne said. "Apparel is a significant piece of brand representation and recognition, and Nike stands at the top when it comes to the college sports apparel industry. It is a key example of an outside entity recognizing the value of the JMU brand and seeking to invest in a relationship for mutual benefit."
Bill Stote, BSN SPORTS Collegiate Select Senior Vice President added, "This agreement with James Madison University affirms our mission to deliver elite, customized products and services across every single corner of campus. We are genuinely excited to get to know all of the coaches and campus administrators associated with this great athletic program and work tirelessly to put time back into their day so they can spend more time elevating and impacting student lives."
BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
About BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About James Madison Athletics
James Madison University is a NCAA Division I institution located in Harrisonburg, Virginia. Nicknamed the Dukes, JMU sponsors 18 sports, six male and 12 female, with approximately 450 student-athletes and an overall student enrollment of 21,751. The Dukes are part of the Colonial Athletic Association, whose conference footprint covers the East Coast spanning from South Carolina to Massachusetts.
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