James Madison Partners with INFLCR to Bolster Digital Brand

James Madison Athletics has partnered with INFLCR in an effort to expand the digital reach and impact of its brand. INFLCR is an industry leader in helping athletics programs to equip key ambassadors and influencers, such as student-athletes, coaches and staff, with quality digital content to share via their personal social media channels.

"James Madison Athletics has experienced significant brand growth in recent years, and it is vital that we strategize opportunities to continue that upward trajectory," JMU Director of Athletics Jeff Bourne said. "INFLCR will allow our student-athletes, staff and other brand ambassadors to directly tell our story and promote the exemplary student-athlete experience found at JMU."

As part of the department-wide partnership, James Madison's 18 NCAA Division I varsity sports will receive content delivered by the INFLCR software and mobile app.

"We are really excited to help the student-athletes, coaches and staff at JMU tell their stories and build their brands as they represent the Dukes on and off the field," said INFLCR founder and CEO Jim Cavale.

"James Madison is a rising program committed to excellence on a national level, and for them also to be our first partner from the state of Virginia shows how forward-thinking and innovative the administration at JMU is as they put their student-athletes first."

How It Works

INFLCR's platform helps clients like James Madison send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, James Madison is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

James Madison plans to use this approach to bolster its online presence in a way that impacts event attendance, recruiting, fundraising and other strategic goals.

Calendar