James Madison University | Official Athletics Site

James Madison Athletics Announces its Full Promotional Schedule for the 2025 Softball Season
2/24/2025 3:49:00 PM | Softball
HARRISONBURG, Va. – James Madison Athletics announced its full promotional schedule for the 2025 softball season, presented by Lakeside Book Company.
The Dukes will host 24Â regular-season games at Bank of the James Field at Veterans Memorial Park (VMP) in their third season as a member of the Sun Belt Conference.
Rally in the Valley as the Dukes welcome Binghamton, Fordham and Radford to town for the Lakeside Book Company Tournament on March 7-9. Be sure to stop by the marketing table to pick up your rally towel, JMU softball schedule magnet, and 2025 team poster during any JMU Softball game throughout the tournament.
On March 21 - 23, JMU welcomes Marshall to Harrisonburg for Fan Appreciation Weekend. Join us as we welcome JMU faculty and staff for Faculty and Staff appreciation day, presented by CommonWealth One, local first responders for our Heroes' Day, presented by Aire Serv, and discounted $2 hot dogs for our home conference opener!
The Dukes continue their home streak as they host Cal on March 26. Be sure to arrive early to participate in our 7 Innings of Winnings. Fans will have a chance to win JMU prizes every inning of this game.
The regular season schedule also includes Youth Weekend from March 28 - 30 as the Dukes are set to face App State at home! Come out for our Camper Reunion, Puppy Pound party, presented by Chick-fil-A Harrisonburg, and Youth Softball Day for special activities!
The Dukes are back at home on Tuesday, April 22, as JMU hosts in-state foe, Virginia for our Earth Day game! Join us at VMP, as the first 100 fans will receive a JMU softball reusable bag.
The James Madison Dukes will return to VMP on May 1 – 3, to face Georgia Southern for our regular season finale! Celebrate the Softball class of 2025 all weekend. Arrive early to pick up your JMU softball bucket hat, while supplies last.
Every Sunday, be sure to join us for Softball Bingo for a chance to win a prize pack, courtesy of Orangetheory Fitness.
All JMU softball games at Veterans Memorial Park are free admission.
Fans looking to make purchases at any JMU Athletics events will need to have a debit or credit card accessible. Concessions and Team Stores will accept all versions of mobile pay (Apple Pay, Google Pay, Samsung Pay). Reverse ATM's will not be offered at any venues, fans are encouraged to make sure they have a debit or credit card available prior to entry.
For a full list of information regarding each promotion this upcoming season, CLICK HERE.
Interested in bringing your group to a JMU softball game? Take advantage of exclusive perks such as national anthem buddies, bat kid, and hearing your group welcomed over the PA by emailing Malaysha Ferguson at fergu5mk@jmu.edu to reserve your group experiences today!











