HARRISONBURG, Va. – James Madison Director of Athletics
Jeff Bourne on Thursday announced the promotion of
Kevin Warner to the post of assistant athletics director for communications effective immediately. Warner has served as the office's interim director since July 1.
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"We are pleased to give Kevin this permanent appointment following a commendable seven months in his interim role," Bourne said. "He has worked diligently and proactively to put new initiatives in place that support our sport programs and to ensure that the recognition of our student-athletes is consistent with our vision."
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In his role, Warner oversees a staff of 10 communications professionals who are responsible for all external communication methods for JMU Athletics, including: JMUSports.com, MadiZONE HD SportsNet, the JMU/nTelos Wireless Broadcast Network, photography, graphic design, all @JMUSports and other team social media accounts, direct email messaging, video services, statistics, record books and media relations.
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Warner also serves as the spokesperson for JMU Athletics and the department's liaison to university communications and marketing. During the Fall, he worked with ESPN to bring College GameDay to James Madison and served as the primary JMU Athletics point of contact for the show's operation during the entire week in Harrisonburg.
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In addition, Warner manages the community relations efforts for the department. In November, he received recognition as part of JMU Athletics being honored with the Youth in Philanthropy Award from the local Shenandoah chapter of the Association of Fundraising Professionals during the organization's annual National Philanthropy Day ceremony.
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"JMU is a special place, and I'm humbled to serve my alma mater in this leadership capacity," Warner said. "Our communications staff is committed to supporting the student-athlete experience at James Madison and to sharing our successes and achievements with the media and all of our constituent groups. I'm excited about the initiatives and strategies for our future."
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Prior to July, Warner spent the previous nine years in JMU's athletics communications office, most recently serving as director of athletics web operations and community relations. In that role he provided strategic oversight for JMUSports.com and any associated web presence while also driving JMU's push for community involvement and service by student-athletes and coaches. In his first four years at JMU, Warner managed the communications efforts of the baseball, field hockey, volleyball and swimming diving programs as assistant director before moving into a role handling men's basketball and baseball as associate director for four years.
Recently, Warner wrapped up a four-year stint as president of the Virginia Sports Information Directors, the organization comprising all athletics communications professionals representing every university in the state. He has also held memberships in the College Sports Information Directors of America, the National Collegiate Baseball Writers Association, the United States Basketball Writers Association and the Association for Women in Sports Media, an organization for which he currently serves as faculty advisor to JMU's student chapter (AWSM@JMU).
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Warner previously held communications or media relations positions at Eastern Mennonite University and the Colonial Athletic Association while also serving as media manager for the Valley Baseball League for four years. He has taught classes in JMU's sport communication minor as an adjunct professor for the last eight years. He is a 2002 graduate of JMU's sport and recreation management program, now the Hart School, and is a 2007 graduate of the VCU Center for Sport Leadership master's program.
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