JMU Athletics Communications
Writing and/or Web Operations Practicum
Primary Supervisor: Kevin Warner, Assistant A.D. for Communications, Athletics Communications, 540-568-4263,
warnerka@jmu.edu
Hours: Vary according to the structure of different programs. All 90-hour practicums will be approximately six or seven hours per week while 160-hour positions will be 10-12 hours per week.
Purpose: Assist supervisor with all web operations for JMUSports.com. Learn the detailed operation of a college athletics website. Positions can concentrate in either writing web content or site management or possibly both.
Activities/Assignments: The following is a sampling of possible tasks assigned to practicum students:
- Writing - Producing various forms of written content for web publication
- Graphic Design – Assist to develop graphics to accompany posted articles
- Performance Evaluation – Check web performance, link accuracy and navigational function
- Analytics – Monitor traffic numbers for JMUSports.com site visits
- Archiving – Building historical information currently missing from website
- Photo Development – Adding photo content to pages missing photo presence
- Research – Browse other athletics websites for “best practices” ideas
- Microsite Management – Ensure consistency with JMU microsites (Duke Club, Stats, MadiZONE)
- External Web Management – Evaluating presence of JMU athletics on external websites (i.e. logo usage, links to our site)
- Promotion – Promote the use of JMUSports.com and its unique features to constiuencies
Requirements:
- Interest in sports and more specifically in sport communication - best fit for practicum positions are sport communication minors as well as majors in sport management, communication, journalism, or SMAD
- Detail-oriented communication - both written and oral
- Multitasking - Not only handling the various duties of a single assignment but also managing multiple active assignments at one time
- Programming – While graphic design or web program language skills are not required, they can be useful tools for practicum performance